Archive For The “Social Media” Category
There’s something we teach clients and our employers about social media marketing, it’s a basic rule that’s important. Just as in traditional marketing, the same rule applies. Know who (and where) your target market is. This makes complete sense when developing a marketing strategy. We determine who we want to reach, then we plan to [...]
I’m pretty thrilled to see Sam Simkin’s photo of my silly mug on the front page of the Tennessean newspaper this morning. Klout measures online influence by Adita Wadhwani is an interesting collection of local thought about the online influence measurement service, Klout. I thought I’d elaborate a little on the story with some links and further insight. [...]
The title of co-authored Jason Falls’ and Erik Deckers’ debut social media marketing book says it all, No Bullshit Social Media (affiliate link). I throughly enjoyed their great collection of case studies and real world examples of social media nightmares and success stories. They have managed to sincerely define social media marketing, in a way that [...]
The death of the personal blog has been coming for some time it seems, but with the addition of Facebook’s new Timelines feature, is the death nigh? I had a brief chat on Twitter with my friend, Chris Ennis, about the implications of Timelines to personal blogging during Facebook’s f8 Developers Conference. It’s not so [...]
Community enthusiast, digital marketing consultant, husband and dad based in Nashville, TN.
