April 6, 2012
As I entered one of my favorite independent coffee shops in Nashville, Crema, I noticed several photos hanging on the wall. It got me thinking of a unique opportunity for cafe and restaurant owners.
I have written before about my keen interest in the tangible web. This is where things that are created virtually online, become available in real life.
My big coffee shop idea
Since becoming an entrepreneur, I have spent many hours in Nashville’s finest coffee shops. A check-in on Foursquare reveals plenty of people who are using their smart phones to snap and share photos. Most of them are using Instagram for this.
Business owners need to contact the photographers, and ask for permission to print their photos to canvas to exhibit in their cafes. Offer them a free coffee while you’re at it. It’s the perfect way to connect personally with your customers, show them some love, and help to spread the word about your business.
Begin with a search on Foursquare for these photos. Then check your Facebook page, shouts outs on Twitter, and geo-tagged photos on Flickr.
As a customer, you would be much more likely to invite friends and clients for a coffee at a shop featuring one of your beautiful photos, right?