February 28, 2012
Podcasting is dead. Long live radio.
Podcasting is dead, at least the term is. Let’s face it, most people still don’t know what it is.
I remember back in 2005. I would excitedly exclaim that I had a podcast to anyone who would listen. For years I didn’t notice their ignorant nods and smiles, as if I was speaking in a different language. They were just playing along like they understood me, with no understanding of what I was talking about. Podcast!?
A New Definition
Once I clued in that people didn’t know what I was talking about, I changed my approach. I believe it was Bob Goyetche on the Canadian Podcast Buffet, who proposed using the term Internet Radio. His co-host Mark Blevis added that it’s like Internet Radio on Demand. Like a TiVo!
Bob and Mark’s new definition of the medium worked better than TWiT‘s Leo Laporte’s equally confusing term “netcasts”. It was probably his way of raising his middle finger to Apple for their attempt to trademark the word “pod”. You have to love Leo!
There was a time when you could search “parenting” in the podcast section of iTunes and find our show among the top three results. Those days are gone. Now iTunes usually lists the podcast formats of mainstream media programs way before the independent stuff. And there’s plenty of great indie stuff to choose from… the format isn’t dead, far from it.
Call it what it is – Radio
What I’m beginning to notice is that podcasters are referring to their programs as radio shows now. And why the hell not? Many of us now listen to streaming content on our computers at work, on our smartphones, MP3 players, or using Sirus in our cars. That’s radio, right?
I think it’s time to kill the term podcast and call it what it is – radio. It’s much cooler to say you have a radio show, isn’t it? Plus, eyes won’t glaze over in confusion anymore. Heck, we’ll even save them from asking if they need an iPod to listen to a podcast – that came up a lot in the early days.
How about it? Are you ready to embrace radio again?
It’s now so much easier to create your own radio show. What’s stopping you?
Photo from Flickr by: mediageek