Digital Marketing and Social Media Strategy

My mind is made up on #SXSW

Photo from Flickr by:  jenniferconleyI’ve been flip flopping on deciding whether to attend SXSW since leaving Griffin.

I have had great conversations with many friends who have helped me weigh the pros and cons of attending this year. The main pro would be seeing them in Austin, of course.

The good news is that I have picked up some new clients for my consultancy, which means I can afford to attend the pricey week in Austin. The bad news is that the new work will have me quite busy during the festival, too busy to be out and about socializing.

And so…

Unfortunately, this all means that I have decided to give SXSW a pass for 2012. Instead, I will concentrate on my clients and on picking up some new ones. I will also focus on my public speaking, with a goal to be speaking at SXSW 2013 for sure!

How about you? Are you heading to Austin for the world’s largest interactive festival? What’s driving your decision to attend or not to attend this year?

Photo from Flickr by: jenniferconley



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  • Sorry that you can’t make it Dave, but completely understand the reason to pass.

    I’m going this year, despite many of the same hesitations for not. It’s a risk/reward … so we’ll see!

    Either way, you’ll do just fine my friend. I plan on seeing you on stage in ’13, believe that.

  • You’ll have a blast!

    I highly recommend you plan to be at my friend Ewan’s breakfast. Trust me on this!

  • I was debating if I went or not after paying my badge and air ticket since I had not picked up any business lately. Thankfully some awesome people stepped in an will be sponsoring me to go. 

    But I completely understand and agree that you need to focus on your clients. When you have your panel for 2013 feel free to reach out so I can vote for it! 

  • Thanks Raul. Have a great time in Austin!

  • JimHopkinson

    Booooooooo!  Just kidding, sorry to hear you are passing. Catch up soon!

  • :) Thanks Jim!
    I loved the new episode and new direction by the way.

  • Well pfui.
    But I totally get it. I vacillated myself. I’ll plan on seeing you speak there next year! :)

  • Thanks. I’ll be there for sure.
    Sorry I’m going to miss you there. You’ll have a blast though!

    Have fun.

  • I’ll be there this year. The ability to meet with so many of our partners / vendors / clients in person makes it very much worth the trip. See you in 2013 if not before somewhere else.


  • I agree with you. The networking is the most valuable thing about the festival.
    I hope our paths cross again soon though.

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