Digital Marketing and Social Media Strategy

How to use Pinterest for business

Use Pinterest for business

Use Pinterest for businessIt’s hard to miss news about Pinterest lately. The incredibly popular social bookmarking (err “pinning”) site now produces more referral traffic than Google Plus, LinkedIn and YouTube combined!

According to Compete, unique visitors to Pinterest increased by 429% from September to December 2011, and it already has user base of 3.3 million!

Pinterest is not the place to shill your products, however, companies can use Pinterest in a number of creative ways that drive traffic back to their sites. Be sure to follow the rules though.

Don’t push your products, push themes and styles

Nordstrom do an amazing job at showcasing their product line in a way that ties the products to themes like Nautical Vibes, Winter Sparkle, and Valentine’s Day.

Scholastic has created great boards that are related to their business like Libraries We Love, Creative Bookcases, and Beautiful Bookshops. Brilliant!

Sell your culture and people, not your products

By using Pinterest you can share photos of your business art gallery, employee of the month, outside company events, conference photos, etc. Think beyond your product line and share the culture.

If you want to recruit great people for your company, why not give the world a peek behind the doors?

Lauren Sorenson has shared some great examples of 7 Examples of Brands That Pop on Pinterest at the Hubspot blog.

Do you need a Pinterest invitation?

Pinterest is still an invitation only service, but I have a Pinterest invite for four of you.

Leave a comment below with an example of a great business use of Pinterest. I’ll randomly select four of you on Monday afternoon. Good luck!


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  • Laurie @GTConsultant

    I think this looks like an interesting site to be part of! I work with GT so I would like to gather resources that teachers could use with their students!

  • That’s a clever idea. Pinterest would be perfect for sharing resources for teachers. Thanks for the comment.

  • Make it a game; create a scavenger hunt or another game using pins. Even without a real prize people love a good mystery. People love games and sharing games with friends which will drive traffic to your pinterest and to you.

  • That’s clever. That’s Cass!

  • Hey Dave, we’ve got a focus on ‘choosing your attitude’ at the moment – I’d like to create a board about attitude in visual terms – so much marketing out there and personality conveys different attitudes…. I want to show the diversity of this to my clients… :)

  • That’s a great idea! Please share a link here when you do it. I’d love to check it out.

  • Anonymous

    Casemate’s “Caught Wearing Casemate” is super-effective at showcasing product and the “soft endorsement” that comes from being seen in proximity to a product.

  • That’s a great use for it. The Griffin blog has a category called As Seen On TV, but that was made before we had Pinterest ;)

  • I’d love to create a board on better negotiating — good books, videos, products, ideas that simplify negotiations at work and home.

  • That’s an interesting topic. I bet it would resonate with many people too.

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  • Thanks, Dave…and as luck would have it, my Pinterest invite arrived a few minutes ago. So don’t add me to your random drawing now!

  • Great stuff Tammy. I’m glad you’re in now.
    Thanks for letting me know.

  • Hi Dave. Hook me up with a pinterest invite. I can see this of major use as a means of aggregating best of class medical sites categorized by area of concern. I’d see a Back Pain Pinboard, a Neck Pain Pinboard, etc.

  • I have an invite for you. Email me: davemadethat at gmail dot com.

  • I have an invite for you. Email me: davemadethat at gmail dot com.

  • I have an invite for you. Email me: davemadethat at gmail dot com.

  • I have an invite for you. Email me: davemadethat at gmail dot com.

  • Andrey Tochilin

    Hi Dave. Would be great to get an invite, if you’ve got some more. Also, are you coming to PodCamp Toronto this year? Should be fun!

  • Thanks Andrey. Unfortunately, I have no more invites. However, I’ll share the news here when I do again.

    Yes, I’ll be at PodCamp Toronto. I can’t wait! See you there.