Digital Marketing and Social Media Strategy

On Klout

Dave Delaney photo by: Sam SimkinI’m pretty thrilled to see Sam Simkin’s photo of my silly mug on the front page of the Tennessean newspaper this morning.

Klout measures online influence by Adita Wadhwani is an interesting collection of local thought about the online influence measurement service, Klout.

I thought I’d elaborate a little on the story with some links and further insight.

Christoper S. Penn wrote a great piece about the implications of opting out of Klout. His post explores how many companies, like Salesforce, now use Klout to measure the influence of customers and leads.

Liz Straus has written an extensive post about why she decided to opt out of Klout. It mainly revolves around her principles and Klout’s frequent changes to their algorithm.

As C.C. Chapman writes, “…you can not measure online influence by numbers alone.” As a brand or agency looking at Klout as a service you may want to try, it’s important to remember this.

I recommend you read Jennifer Leggio’s Klout, Kred and the Ugly Truth About Social Influence Measurement for further analysis and thinking about the topic.

Finally, Matthew Ingram has written an amazing post about whether you should care about your Klout score. In it he writes about Twitter’s opinion on Klout and how employers are checking Klout scores of candidates for positions. An important read.

More Soon

I’ll be posting more about Klout and online influence here soon. Subscribe by RSS or email and you won’t miss a story.

Oh, and I should mention that my Klout score rose 1 point since the story was published. What do you make of that?


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  • Congrats on the article, Dave! To me, Klout is one of those things that looks really interesting, but in actuality has a very narrow application. As a blogger, my Klout score doesn’t matter nearly as much as metrics like site traffic via different social media, for example.

    The bit about call centers prioritizing service by Klout score is very interesting, I wonder how widespread that is. 

  • Thanks for the comment Dirk.

    The call centers are probably more popular than we think. Have a look at the link to Christopher S. Penn’s post about Klout. He looks at their API and how heavily it’s being used. It’s a good indication that many people are using it.

    Don’t forget about Salesforce too. Check this out:

    It is still early days for social influence measurement, but I don’t expect this to go away. Whether we like it or not.

  • The trick for me is that I use separate email addresses for blogging vs. personal stuff, so I wonder how many companies I do business with are even aware of my Klout score. I may have to change that if I want to get some VIP treatment!

  • It’s true. I have trouble with multiple email addresses addresses too.

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  • That was a pretty nice surprise for me, especially since I don’t pay attention to Klout, or my score. Gonna use this post in my blog since you already did all of the hard work ;)

  • You go! You Klout sister, you!

  • Nice writeup. I like the approach you took. I had a few different things to say, so I wrote it up my way over here:

  • Awesome. I look forward to reading it Kate.

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  • GreggTilston

    Opting out of Klout being dangerous and damaging to a brand’s perception of me reminds me of the urban legend about the scruffy looking guy who walks into the high end car dealership in Yorkville… we know how the story ends. 

    Also when we were hiring our team last year we placed maybe 5% (I’m questioning that number as I type) weight in the selection process. There may have been candidates who may have had high Klout scores but we were looking more for how they managed their personal brand and community, how they would fit within our strategy, and how they’d stick handle a crisis. The latter being something a Klout score can’t demonstrate.

    Ok, I’m rambling – I’m done :)

  • I’m not a Klout advocate, but I recognize that more companies are turning to it as a metric. like it or not.
    I agree 100% that a person can’t be judged on Klout entirely. But if the role is in digital marketing I would be curious why their Klout score was below 30.
    More and more brands are using Klout for rewards. You can bet some are also using it in their call centers.