Digital Marketing and Social Media Strategy

Spring cleaning begins with SXSW

Photo by: Dave DelaneySpring has sprung in Nashville. Trees and flowers are budding and blooming everywhere, the birds are twirping like mad, and my wife and kids are away. This means that I need to get some spring cleaning done!

My desktop is cluttered with piles of icons of files and folders that I need to move or delete. I need to install software and OS updates that I have been neglecting, I need to back everything up (and you do too!), and then there’s my phone.

My iPhone 4 has 200 apps on it. I know for a fact that I don’t use most of them. Ever since OS 4.0, I’ve been using the folders feature to organize my phone, but I find now that I don’t even realize I have apps, because they are buried in the folders. Spring cleaning means I need to delete many of them!

Out with the old, in with the new!

SXSW is cooking along right now in Austin. I’m jealous of my friends having a great time there, so much so that I created a Twitter list to watch as they impatiently stand in lines waiting to get into the many parties. Had they read my 20 SXSW tips they would have known to avoid the parties and go for the small groups, they are more fun in the long run, but I digress.

Part of the idea of removing many apps is so I can install new ones that are being launched during SXSW. I have already found a few that I find really interesting.


GroupMe brings group text messaging and calling to every phone. Have you ever sent a text message to multiple people? Do you wish your friends could reply to all?

I used GroupMe today with friends to organize going to see a movie tonight and it worked perfectly. It even has conference calling, but I haven’t tried that feature yet. Grab the app.


Localmind lets you ask questions of people checked into any location. You can use your local knowledge to help others, while claiming expertise at your favorite businesses. Grab the app.


Created by the cool kids at SCVNGR (also a great app!), LevelUp is a mashup of Groupon and LivingSocial with location based apps like Foursquare and Gowalla. LevelUp isn’t available in Nashville yet, but you can download the app and vote to bring it here.

Of course, there’s a pretty awesome location based coupon site that’s already taking Nashville by storm called CarlSays.

What have you seen?

What new apps or services have you seen come out of SXSW so far? Anything interesting that I missed?


View more posts from this author