Digital Marketing and Social Media Strategy

Too much information?

How much information is there in the world? Scientists calculate the world’s total technological capacity.

I came across this video on, I think you’ll find it pretty wild.

“We live in a world where economies, political freedom and cultural growth increasingly depend on our technological capabilities,” said lead author Martin Hilbert of the USC Annenberg School for Communication & Journalism. “This is the first time-series study to quantify humankind’s ability to handle¬†information.”

So how much information is there in the world? How much has it grown?

How much information can the world store, communicate, and compute? from SCVideos on Vimeo.

Are you feeling overloaded yet?


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