February 10, 2011
Dan Zarrella is a Social Media Scientist
You’ll enjoy watching Dan presenting his Science of Social Media presentation to Harvard. In it you’ll learn tons about marketing effectively using popular social networking sites, like Twitter and Facebook.
I recommend you sign up for Dan’s email newsletter, it’s always an interesting read. Check it out.
I go to a lot of social media conferences and read a lot of social media advice and most of it is what I call ‘unicorns and rainbows.’ Stuff like ‘engage in the conversation’ or ‘hug your followers.’ It’s good sounding advice, and hard to disagree with – I’m not going to tell you to punch your customers in the face. The problem is that it’s not based on anything more substantial than what ‘feels right’ typically. I like to get beyond the unicorns and rainbows into the real data, the real science about why people behave the way they do online and how we as marketers can leverage that behavior.