Digital Marketing and Social Media Strategy

Hooked on Instagram

Instagram Dave DelaneyI’m addicted to Instagram. There I said it. Admitting it is the first step.

If you’re not familiar with this iPhone photo app you need to be. Here’s why I love it and how it’s different than many of the others.

  • it’s free
  • it comes with 11 unique filters to tweak your photos
  • one filter is called Nashville (bonus points)
  • it has integration with my Twitter, Facebook, Tumblr, and Flickr accounts
  • you can launch the app any time of day to find an incredible selection of popular photos from around the world.
  • I can follow my friend’s photos in my feed
  • we can leave comments on each other’s photos and “Like” them

I heard a great interview with founders Kevin Systrom and Mike Krieger on net@night over the weekend. I recommend you give it a listen. I was throughly impressed by the sheer growth, 300,00 users in 3 weeks (and growing). It’s huge!

ReadWriteWeb’s Audrey Watters wrote that Systrom and KriegerĀ aim to tackle three areas that other photo apps and sharing sites haven’t quite nailed: high quality photos, an easy sharing process, and speedy uploads. And while the first part certainly makes for eye-catching photography – Instagram’s filters seem to give the most banal shots a new depth and mood – the latter two shouldn’t be discounted.

I’m hooked!

I find myself spending lots of time during the evenings and early mornings checking instagram to see what’s new from my friends and what’s popular. It’s load time is way faster than Twitter’s own app, which I am growing excessively tired of. So, I’m finding myself there instead of on Twitter more often.

Have you tried it? What do you think? What’s your username, so we can share our photos?

Download the free app here. Check out my photos too!


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