Digital Marketing and Social Media Strategy

An opportunity for Nashville

Content Rules bookI recently pre-ordered my copy of Content Rules (affiliate link) by Marketing Prof’s Ann Handley and C.C. Chapman. I’m really excited about this book, because I know and trust the authors. They are true geniuses in the digital marketing industry and I also trust them as friends.

If you’ve ever asked any of these questions, you should rush out and pre-order a copy today.

How does a company make the leap from “marketing-speak” to become a publisher on the Web? How do you know what to say? How can you create stories and videos and blog posts that people will love? How can you cultivate fans and spark devotion? How can your ideas ignite your business? How do you know if it’s working?

The opportunity

There is an amazing opportunity for you in Nashville (or any city for that matter) to bring Ann and C.C. to speak in person, waiving their standard speaking fees! PodCamp Nashville folks will remember that C.C. spoke at the first one back in 2008.

I am looking for a sponsor to help bring the dynamic duo to Nashville. The sponsor needs to cover the cost of 100 copies of Content Rules which is approximately $1,700 $1,500 and cover their airfare and hotel. As a sponsor you can re-sell the books or perhaps distribute them to your employees.

I can help do the promotion and assist with securing a location for the event. However, you may wish to do this exclusively for your company and that’s fine too.

Here’s a little more about the opportunity from their site.

We want to make this an event that you (and everyone else who comes) remembers so we are hoping to work with each stop to make it a truly unique experience. As the sponsor of the event we’ll work with you to make it be just that. Don’t hold back your imagination!

There is no town to small or destination too far away for this tour. We’ve already chatted with several locations around the globe and when people ask us if we’d be open to coming to their town, our answer is always yes.

Right now we are discussing some straight up keynote and signing events, but we are also talking about possible cooking events, lunch & learns, on campus presentations and good old fashion book store signings.

Wherever we go and whatever we end up doing, you can be sure we’ll be creating content along the way and of course we will be making sure that we get every sponsor of every location involved in this as well so the reach of hosting an event will stretch far beyond only those physically there.

Content Rules is suited for organizations of all sizes and stripes, whether you are a Fortune 500 corporation or a mom-and-pop on the corner, or anything in between: hospital, entrepreneur, nonprofit, sole practitioner or consultant, artist, government agency, church, school, political candidate, sports team, community group, or rock band or maybe a butcher, baker or candlestick maker.

I know this tour is going to sell out quickly, which is why I am posting this today. I hope you jump at this chance to bring these legends to Nashville to enlighten, amuse and educate us about content creation, social media and digital marketing.

Learn more and book Ann and C.C. now, before somebody else does. ;)


View more posts from this author