Digital Marketing and Social Media Strategy

We are the last generation to know privacy as it was

I was in Seattle a couple of weeks ago to attend my fourth Gnomedex. Chris Pirillo‘s technology conference has been referred to as “TED Light”. Light, not in content or quality, but in access and price.

You can read my recap of the tenth Gnomedex on the Griffin blog. I can tell you that it was fantastic, as it always is. I only hope that some how things can come together, so that there will be an eleventh Gnomedex, but at this time there may not be one.

Brian Solis

Over the past few years Chris has defined Gnomedex in two words: “human circuitry“. For Gnomedex 10, Chris chose Brian Solis as the keynote speaker, who was the perfect person to help explain how our digital connections are changing our lives.

Solis is truly a smart person in this space, he honestly grasps and understands the real-time web. Watch his presentation to have your eyes opened to how our online existence is evolving.

Can’t see the video? Watch it here.

Some of my notes:

  • We are the last generation to know privacy as it was.
  • Privacy is now something that will need to be taught.
  • Everyone has 3 lives; public, private and secret – which do you broadcast?
  • How do you want to appear in search results?
  • Context is King.
  • Avg person on Facebook has 130 connections – Dunbar was right.
  • Solis believes that number will double each year.
  • Our actions equate to Social Currency.
  • Life isn’t about finding yourself, it’s about creating yourself.
  • The majority of people using social media are women.
  • Anyone who says they are a “social media expert” is lying. We are all students (some better than others).
  • I also recommend reading Ken Yeung’s excellent recap post about this presentation.


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