Digital Marketing and Social Media Strategy

Checking out of checking in

Last week I read a short post on Gigaom by Om Malik, who admitted to Foursquare founder Dennis Crowley to getting bored of checking in so often.

The grand vision aside, I told Dennis that he has a problem – even hardcore users and fans like me are getting bored with Foursquare and finding it hard to constantly check-in. As the number of folks on the Foursquare network has grown (over 2 million), it has become virtually impossible to get mayorship of any location. From a personal experience, my daily usage of Foursquare has dropped down to a handful of check-ins every day.

I must admit that I’ve been feeling the same lately. I love using location based services (LBS) at geek conferences like SXSW and Gnomedex, but when I’m home in Nashville, I’m forgetting to do it as often as I did.

Gowalla use to be interesting to me, because I liked the idea of geo-tagging virtual items. It was fun to pick up and drop objects, especially looking at where the objects originated. It was like a virtual BookCrossing. But Gowalla changed the user interface on their app and buried that function, so that users don’t seem to use it anymore.

Brightkite released a few months ago. It provides an easy way for users to check-in on Gowalla, Foursquare and Brightkite all at once. But I feel that you miss something by not actually launching each app, perhaps it’s just too easy.

Yelp, to me, is a messy app with too many options, I don’t want to have to use multiple apps to find good restaurants, play games and to check-in. I’d rather have it all under one roof, I’d love to see that roof be Foursquare. There may still be hope for me.

What about you? Do you still like LBSs? Did you ever?

Photo from Flickr by: MariSheibley


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