Digital Marketing and Social Media Strategy

Do you want more Twitter followers?

Are you following me?My friend, Julien Smith, wrote a great post entitled: Is Twitter useless for building followers? He wrote about sharing a great quote, seeing the quote get retweeted and retweeted yet again. Yet his follower count did not increase.

Julien finds the best way to increase his followers is to share his Twitter name, @julien, with audience members when he is speaking. This is a sure fire way to gain followers, and it makes sense. He’s also great speaker and New York Times bestselling author of Trust Agents.

He raises a good point, getting RT’ed doesn’t build audience if it doesn’t go to your content.

Keep blogging and don’t give up!

This is why I’ve been an advocate for continued blogging. Don’t give up on the medium because you’ve hit a lull. Start again, start something new, but keep blogging. It’s your content that is most valuable.

I think not being able to gain new followers on Twitter is also a result of the way we access it now. According to a March comScore press release, Twitter mobile traffic has grown from 1,051,000 in January 2009 to 4,700,000 in January 2010. That’s a 347% increase. It’s not that it’s impossible to follow someone via your mobile device, it’s just that you’re less likely to take the time to do so. I’m guilty of this too.

This doesn’t mean you should give up on finding new followers. My good pal, Steven Fisher at Network Solutions just published a great post on ways to find new followers. Give his suggestions a try.

As for Julien tweeting a quote, well, I’ve never been a big fan of this. I like it when people share things they find inspiring, but too often quotes are used as tweet filler.


View more posts from this author