Digital Marketing and Social Media Strategy

Location, location, location

I’ve been using three location-based services recently on my iPhone. They are Gowalla, Foursquare and Brightkite. All of them have there differences, but all are pretty neat too.


  • The user interface is beautifully designed
  • Works like geo-caching, except you’re discovering and dropping virtual items
  • Using my 3GS iPhone, it pin points my location using GPS, so I don’t need to know the actual address
  • Has a “Trips” feature where you can create or join trips that have been made in your city. For example a pub crawl or historic walk.

Foursquare use in Franklin, TNFoursquare

  • It’s been around longer, so more people are using it which makes it more fun
  • The Tips section is fantastic. Just the other night I enjoyed some terrific butternut squash soup at Firefly Grille.
  • Today I was offered free gnocchi from the Red Pony in Franklin, TN. (pictured here) —>


  • Has been around way longer than the others, but doesn’t have the “play” aspect as the other two.
  • Use your RSS feed from Brightkite and embed it in Google Maps for a fun, interactive map.

What are you using?

Which do you prefer and why?


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