Digital Marketing and Social Media Strategy

Build it before you actually need it

Mitch Joel and Julien Smith

On the recent episode of Media Hacks, Julien Smith spoke with Mitch Joel about building your community. It’s a great podcast which I highly suggest you check out.

During the thirty minute conversation Julien said, “You have to build it (community) before you actually need it. If you don’t need it, now is the perfect time.” He was bang on the money with this point.

We often get complacent when we’re in a good place. When everything is lovely, we don’t want to think about things getting bad. The truth is that things will get bad, for everybody. You’re not alone. So plan for the bad before it gets bad, so it’s not as bad. Get me?

The point to this is that you need to be building your community now. Strengthen the network you have. Get out there and be social, tis’ the season to.

What are you doing to build and strengthen your relationships?

Photo on Flickr by: Bryan Person

Dave

http://www.davemadethat.com

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  • jeff_goins

    Great quote here: “You have to build it (community) before you actually need it. If you don’t need it, now is the perfect time.”

  • Thanks for your comment Jeff. I appreciate it.

  • Dave,

    Agreed. Sometimes we can get very complacent. As you said, “The truth is that things will get bad, for everybody”. Companies struggle. People get laid off. People get sick. It will happen.

    Keep all the wheels turning. Don’t stop networking. Don’t stop making friends.

    And … don’t forget about your love for friends and family. Which I know that wasn’t the direction you were going, but still true.

    Bad things happen to good people. We need to prepare for all.

    -John

  • Thanks John! Great points all around.

  • Re: “'You have to build it (community) before you actually need it. If you don’t need it, now is the perfect time.'”

    I couldn't agree more! Back in college (my freshman year), a mentor of mine gave me a copy of Keith Ferrazzi's “Never Eat Alone.” He said to me, “build your network now before you need it. Always be helpful and always be on.”

    That's what I try to do today, finding ways to always be helpful and empower the community that I do have and find ways to grow. Sometimes, I feel like I'm getting there (doing it right)…

  • Re: “'You have to build it (community) before you actually need it. If you don’t need it, now is the perfect time.'”

    I couldn't agree more! Back in college (my freshman year), a mentor of mine gave me a copy of Keith Ferrazzi's “Never Eat Alone.” He said to me, “build your network now before you need it. Always be helpful and always be on.”

    That's what I try to do today, finding ways to always be helpful and empower the community that I do have and find ways to grow. Sometimes, I feel like I'm getting there (doing it right)…

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