Digital Marketing and Social Media Strategy

Please Support My Upper Lip

MovemberWhen I was about 19 I grew my hair long and had a Lincoln beard for about a year (don’t look for the photos, they were all destroyed). I quickly learned that I should never grow facial hair again. It was a sad and lonely year. Why wouldn’t girls talk to me? :cry:

Now I am older and wiser. My hair is usually pretty short and I have no facial hair. However, I am now married, surely my wife wouldn’t leave me for growing a mustache, right? What if the mustache was for a good cause? Well then there’s no way she could leave me, right?

A Mo Bro starts Movember – the month formerly known as November – clean shaven, and grows a mustache all month long, garnering support from friends and family in the form of donations.  What’s more, a Mo Bro is a walking billboard for the cause as his new look opens the door for him to talk about cancers affecting men – making the mustache a symbol, much like the pink ribbon is for breast cancer.  Each Movember culminates in a Gala Partè in major cities around the globe where Mo Bros dress up to match their Mo, channeling the likes of Tom Selleck, Ghandi and Ron Burgandy, vying for the ultimate accolade:  Man of Movember.

This Movember, the money raised in the U.S. will be split between the Prostate Cancer Foundation and the Lance Armstrong Foundation.

The Prostate Cancer Foundation will use the money raised by Movember to fund research to find better treatments and a cure for prostate cancer.

The Lance Armstrong Foundation will use the money raised by Movember to fund:

•    the LIVESTRONG Young Adult Alliance program which has the goal of improving survival rates and quality of life for young adults with cancer between the ages of 15 and 40.

•    research initiatives to further understand the biology of adolescent and young adult cancers.

To date, Movember has raised $47 million globally making it the world’s largest charity event for men. Significantly, awareness of men’s health issues has improved with Movember helping to spread important health messages directly to millions of Mo Bros & Sistas around the world.

This is where you come in. Please make a donation to show you believe that I can do it.

I need your help and support in my quest to grow something furry on my face.  All proceeds go to a great cause!

You can follow along with my progress in my Movember Flickr set.

Thanks.

Dave

http://www.davemadethat.com

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