Digital Marketing and Social Media Strategy

The Earth Has A Fever

As a member of Blog Action Day, I have put myself to the task of writing something important, something we should all consider. Blog Action Day is an annual event that unites the world’s bloggers in posting about the same issue on the same day. Our aim is to raise awareness and trigger a global discussion. This year we’re discussing Climate Change.

I watched photographer James Balog share new image sequences from the Extreme Ice Survey, a network of time-lapse cameras recording glaciers receding at an alarming rate during his TED talk. This is some of the most vivid evidence yet of climate change. Doubters need to seriously have their heads examined.

In the video below you’ll see Balog explain that Climate Change is real and very visible. 95% of the world’s glaciers are shrinking! Here’s proof that Earth has a fever that we have caused. Take 15 minutes and watch this video during your coffee break today, it’s worth it.

On a recent Real Time with Bill Maher, Maher had some strong words for us during his New Rules segment.

Congress’s climate change bill mandates a 17% cut in greenhouse gas emissions… by 2020! Fellas, slow down, where’s the fire? Oh yeah, it’s where I live, engulfing the entire western part of the United States!

When it’s something for us personally, like a laxative, it has to start working now. My TV remote has a button on it now called “On Demand”. You get your ass on my TV screen right now, Jon Cryer, and make me laugh. Now! But when it’s something for the survival of the species as a whole, we phase that in slowly…

Folks, we don’t need more efficient cars. We need something to replace cars. That’s what’s wrong with these piddly, too-little-too-late half-measures that pass for “reform” these days. They’re not reform, they’re just putting off actually solving anything to a later day…

So how can you help? Here’s a few options as illustrated on Blog Action Day’s site.

  1. Sign the Tck Tck Tck campaign’s “I am ready” pledge supporting an ambitious, fair and binding climate agreement in Copenhagen this fall:
  2. Register for the International Day of Climate Action October 24:
  3. Join the UK Government’s “Act on Copenhagen” effort to promote a global deal on climate change:
  4. Learn and act with The Nature Conservancy’s Planet Change site:
  5. Watch and help promote Current TV’s green-themed video journalism at:
  6. Support strong climate legislation in the US by making calls to your Senators with 1Sky:
  7. Put yourself on the Vote Earth map and upload your photos, pictures and weblinks to show the world future you want to see:
  8. Put yourself on the Vote Earth map and upload your photos, pictures and weblinks to show the world future you want to see:
  9. Join the Greenpeace cool IT challenge campaign to turn IT industry leaders into climate advocates and solution providers:
  10. Add your personal story and tell the world what you will miss the most when you lose it to climate change with the United Nations Foundation Climate Board:
  11. Find the latest and most popular climate change actions online at
Photo Credit: Extreme Ice Survey


View more posts from this author