Digital Marketing and Social Media Strategy

Buy a T-shirt, Get an Album

Mos Def
I heard today that Mos Def’s incredible new album, The Ecstatic, is available for free to people who buy a T-shirt. What a cool idea! This is a pretty clever approach at selling music merchandise.

Pitchfork writes:

Selling albums these days is hard! So the music/fashion company Invisible DJ, working with the fashion designer LnA, has come up with this idea called the Music Tee.

After a sampler that the Invisible DJ people curated, The Ecstatic is the first album available in the Music Tee format. Mos Def’s Downtown Music labelmates Santigold and Miike Snow also have Music Tees on the way.

The LnA product page writes:

Music innovator Invisible DJ has teamed up with fashion designer LnA to create The Music Tee, a T- shirt that is creatively designed to contain “album art” on the front, and a track list on the back. Each shirt comes with a hang tag printed with a URL and a unique code; each code will allow the owner of the shirt to download one copy of each of the tracks printed on the shirt from the Music Tee Room on LnA’s website.

Even if the $60.00 T-shirt isn’t your style, I highly recommend you check out the album.

Dave

http://www.davemadethat.com

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  • I bought the album for $2.99 on amazon for the daily deal last week. I'm not a person who buys a lot of t-shirts but an interesting strategy here. The album is fantastic!!

  • Thanks Jennifer. Now that's a great deal!
    What's your favorite song?

  • Not sure but so far I am loving them all. I'm more familiar with Mos Def's acting career than hip hop career so this has been fun listening to him again since his debut album which I had when it first came out. I saw all his Broadway and Off Broadway shows. (I saw him in Suzan Lori Parks -F*cking A & Top Dog/Underdog) He's a fantastic LIVE performer. I'm so proud of him! Do you have a favorite song?

  • Wow! I'm a newer fan by far. I really like Auditorium and Supermagic, but
    the whole album is really great. I first heard about him from Julien Smith.
    This video is pretty provocative, the song is catchy too, even if you don't
    agree with the message:

    NSFW!!!

    Cheers,
    D

  • This matters. Sell what is rare. Sell what not everyone can have. Many things in the digital economy are widely distributed and inexpensive, especially digital music.
    I sure hope this does well. It goes straight to the heart of how the mmusic economy has to change.

  • Thanks Tom. It's great to hear from ya.

  • This matters. Sell what is rare. Sell what not everyone can have. Many things in the digital economy are widely distributed and inexpensive, especially digital music.
    I sure hope this does well. It goes straight to the heart of how the mmusic economy has to change.

  • Thanks Tom. It's great to hear from ya.