Digital Marketing and Social Media Strategy

Small Businesses Using Twitter

I just wrote a post about how food vendors are using Twitter to connect with their clientele last week. I think it’s awesome that savvy independent business owners are taking advantage of using Twitter.

I’ve got two Nashville examples of how small businesses are using Twitter.

Last weekend my family and I went to the Farmers’ Market. I love supporting independent businesses, the Farmers’ Market is the place to accomplish this. One of the best parts of shopping at the Farmers’ Market is the food!

Fleur de lis flavors

I was as excited as my kids when I introduced them to Fleur de Lis Flavors. That’s the incredibly tasty, New Orleans style snowball shop. The kids were ecstatic about the flavored snow they were gobbling down, I was ecstatic about the fact that they are using Twitter. Shout out to @gman2012 too.

I should add that the snow was great too. Where I’m from we tend to avoid colored snow :-)

Two or three weeks ago I sent a message on Twitter to @belcourt, Nashville’s incredible independent cinema. I was inquiring to see if they may be screening the documentary, Objectified, any time soon. The Belcourt Cinema replied quickly informing me that they were trying to get their hands on the film.

Belcourt Theatre on Twitter

Two weeks later I received a tweet from @belcourt that the film is tentatively scheduled for July 17th. They remembered that I had inquired about this, that’s INCREDIBLE customer service.

These are two examples of how small businesses are using Twitter effectively. Do you have a local example too?

Dave

http://www.davemadethat.com

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  • Ben

    Twitter has been essential to our growth and customer community. CREMA is a small, standards/tradition/quality focused coffee shop. Our market is very niche, that makes our market smaller and each customer very important. I approach it like this, if someone told you that you could connect deeper with your customer, have more touch points, a relationship outside the brick/mortor AND get to know them better, for free, you'd jump at the chance. Right? That is what Twitter does.

  • Thanks Ben. I love CREMA too! :-)

  • Dave: Your original post inspired me to track down @OnlyBurger, a hamburger truck based in Durham NC that uses twitter, the web and GPS to let their customers know where they are each day. And, big surprise, I shot a short video interview with them, as well as some of their customers. Here's the link: http://digitalpapercuts.com/video/lunch-at-only

    Thanks for continuing to inspire me,
    Jeff

  • Hey awesome Jeff! Thanks for sharing this.

    D

  • Dave: Your original post inspired me to track down @OnlyBurger, a hamburger truck based in Durham NC that uses twitter, the web and GPS to let their customers know where they are each day. And, big surprise, I shot a short video interview with them, as well as some of their customers. Here's the link: http://digitalpapercuts.com/video/lunch-at-only

    Thanks for continuing to inspire me,
    Jeff

  • Hey awesome Jeff! Thanks for sharing this.

    D