A Social Media Experiment Success!

By | April 21, 2009

Bryant MemorialA week ago Sunday I wrote a post about a social media experiment. My friend, Chris Ennis (@dotrage), set up a memorial fund for John Byrant.

John was the sole survivor in a tornado touchdown that ripped his wife and three-month old daughter, Olivia, from his hands. John was actually carried up and through the roof of what remained of his home.

Chris decided to set up a fund to collect donations for John to cover his medical costs and memorial services for his family.

The experiment portion of this was simple. I decided to tweet it out to some of my most popular friends on Twitter. I also publicly appealed to friends on Twitter to please retweet the tweet. The idea was to generated as much awareness of this as possible. So when John awoke from his critical condition, he would see that his community, our community, was here. We were.

In just over two weeks we have collectivley recieved more than $15,000! That is what true social media is all about. This is how we can use this for good.

Let’s tweet a little less about Ashston and Oprah, and a little more about causes we should be particiapting in.

Have you seen a good example of micro-philanthorpy lately? Tell us about it please.

Enjoy it? Please share it.

  • http://www.feleciacruz.com F.C

    wowow…fabulousness!!! im working on an example of micro-philanthorpy RIGHT NOW!!
    twitter.com/feleciacruz
    http://www.thebloomeffect.com/blog
    http://www.feleciacruz.com

  • http://www.pandltranslations.com Amanda

    What a heartwarming success story! I agree with you, Dave, there's nothing like outreach at the grassroots level. Not to knock the good work that Ashton and Oprah do, but there's something about “knowing” the person/people you are helping that brings about an added bonus to the equation.

    An example micro-philanthropy in Nashville can be found here: http://bit.ly/5MRnj

    Know anyone who works at a non-profit in Nashville that serves the Hispanic community? Tell them about this!

    Great job, Chris & Dave!! Raising $15K is incredible…

  • http://www.davemadethat.com Dave Delaney

    Thanks for your comment.

  • http://www.davemadethat.com Dave Delaney

    Great. Let me know if I can help.
    I have a presentation on my blog called Microbloggong: fast, fast,
    good, good, that I think might help you.

    Cheers
    D

  • http://bengoertz.com Ben Goertz

    Hi Dave! You should check out Invisible Children's Rescue event that's been going on this weekend. Its one of the most tweeted things right now – http://search.twitter.com/search?q=%23therescue
    One of their goals is to use twitter and youtube to draw moguls and media out to the events to raise awareness about the longest running war in Africa.

  • http://www.davemadethat.com Dave Delaney

    Thanks. I'll check it out.

    Poor spelling and extreme brevity brought to you by iPhone.

    http://www.davemadethat.com

  • http://bengoertz.com Ben Goertz

    Hi Dave! You should check out Invisible Children's Rescue event that's been going on this weekend. Its one of the most tweeted things right now – http://search.twitter.com/search?q=%23therescue
    One of their goals is to use twitter and youtube to draw moguls and media out to the events to raise awareness about the longest running war in Africa.

  • http://www.davemadethat.com Dave Delaney

    Thanks. I'll check it out.

    Poor spelling and extreme brevity brought to you by iPhone.

    http://www.davemadethat.com


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