Digital Marketing and Social Media Strategy

Measuring Twitter: My Association of Canadian Advertisers Article

I was very happy to be approached by the Association of Canadian Advertisers recently. They requested that I write a short piece for their site on using Twitter for business. Please give it a read and let me know what you think. Feel free to share it with your colleagues and comrades.

Measuring Twitter: show me the ROI

If you’re a marketing or advertising professional who hasn’t heard of Twitter yet, you’re in the wrong business. It’s okay – I think your employer and clients will understand that you’ve decided to go back to your former career. Collect your things, fill up your banker boxes, clean your desk, and please return your swipe card on the way out.

If you’re aware of Twitter – perhaps you even have a profile – but you might not be 100% clear on the rules of engagement. I’m here to help. I’ve been using Twitter since February 2007 and have grown very fond of our little micro-messaging utility. I’ve seen many marketing people use Twitter in a very wrong way. Luckily I’ve seen them use it correctly too. The truth is that there are no written rules for using Twitter for business. However, there are ethics that users expect you to follow….


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