Digital Marketing and Social Media Strategy

Do you design for your elders?

I was inspired to write this post after a tweet last night by @snookca who had a valid question:

of all the hubbub about resizing text on the web, I’ve never seen any stats on how many people do it and under what circumstances. got link?

Last year at Gnomedex I was lucky enough to hear Ronni Bennett speak. Ronni is a self-proclaimed “elder blogger”. I love the term, because it steers away from stereotyping older folks who blog and who read blogs. Ronni fights for older people’s rights and encourages them to get online.

Chris Pirillo wrote on his blog:

There are 35 million people in the US who are 65 and older. People don’t know or don’t pay attention to what elders need to use computers and the Internet. Ronni has set out to change that… and change it she has.

I’m particularly interested in her challenge to designers, of both sites and software, to create better user interfaces for older users. Text size is often too small, backgrounds are often too dark, there’s lots to learn from Ronni and her blog, Time Goes By.

Here’s what Joared said after her session at Gnomedex last year…

Ronni Bennett’s appearance in Seattle at the Gnomedex Convention made this elder feel proud of how well she presented and represented my views and interests. I just can’t think of a better spokesperson with such a complete grasp of aging issues that are of concern and interest to me.

For anyone who isn’t familiar with Ronni Bennett, she blogs at Times Goes By.” writing about “What It’s Really Like To Get Older.” I don’t think I am overstating the reality when I say she is a guiding light mentor for many Elderbloggers. She certainly is a primary source for important information about all aspects of aging.

Check out this brief interview with Ronni for a taste of what she’s all about.

I also recommend you view her entire session from Gnomedex.


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