Digital Marketing and Social Media Strategy

The future of conference communication

In case you haven’t noticed lately communication has taken some incredible steps forward. It’s sort of a no-brainer to folks living in the new media fishbowl, but to newbies it can be overwhelming to understand how these conversations are being conducted. The conference, or un-conference circuit is a prime example of what I’m talking about.

I was inspired by a photo taken at PodCamp Toronto by my friend Adele McAlear to write this post. The photo (above) depicts yours truly watching Mitch Joel on Twitter during Jay Moonah‘s presentation. The speaker sessions were being live-streamed over the Internet for people at home. As Jay was presenting Mitch was entering questions and comments via Twitter. We read his tweets out loud for Jay to answer. It was mind blowing to think that someone not physically present could join the conversation (speaker phones suck).

This happened to me during my presentation on Twitter. As I was speaking I was interrupted with a question from CBC’s National Technology Columnist and buddy, Tod Maffin. Like Mitch, Tod was watching me on the live video stream. Members of the audience asked the questions on Tod’s behalf as Tod entered them in Twitter. I actually waved to the camera to say hello to Tod. Funny.

The last session of PodCamp was via ooVoo and moderated by Jay. If you read this blog regularly you’ll know that I was one of the lucky ones to be invited to host a sneak preview of ooVoo during the My ooVoo Day sessions early this month. ooVoo is showing much promise as a popular new way for up to six people to video chat together, it has the look and feel of The Brady Bunch. The use of ooVoo brought people together from across the globe, let me put that into perspective.

I was visiting my home town (Toronto) from Nashville, where I recently moved. My buddy Mitch Canter in Nashville logged into ooVoo to join the discussion live in Toronto! It was surreal.

These are perfect examples of how social media is bringing people together around the world. If you would like to see this for yourself I highly recommend you register for an upcoming tech event. Check MeetUp or UpComing to see if something is happening in your area. By attending an event you will also get to meet the people behind these advancements in the flesh. While social media is incredible there’s still nothing better than a handshake, hug or (uh) a kiss in real time.

[tags]Mitch Canter, Mitch Joel, Jay Moonah, Adele McLear, UpComing, MeetUp, PodCampToronto2008, ooVoo, Twitter, Tod Maffin, PodCamp Toronto, conference communication, unconference[tags]

Dave

http://www.davemadethat.com

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  • Hi Dave:
    One thing you didn’t mention was the use of a wiki to open up organization of the event to ALL participants. People posted sessions they would like to see, others posted sessions they wanted to present, and people posted into a schedule themselves. Sure, it took someone (Jay) taking the initiative to find a location and lead the way, but it was a lot lighter work than a traditional conference.

    I worked on a traditional conference held last October that I spent 4 years working on. Compare that to Podcamp which we spent about 3 or 4 months working on. Comparable events, comparable size of groups attending. The difference is palpable.

    To be honest, I think this “unconference” style will become more prominent. We just need our conference spaces to catch up since most don’t yet have wifi capability for attendees, or not at reasonable rates at least.

    Cheers!
    Connie

  • Hi Dave:
    One thing you didn’t mention was the use of a wiki to open up organization of the event to ALL participants. People posted sessions they would like to see, others posted sessions they wanted to present, and people posted into a schedule themselves. Sure, it took someone (Jay) taking the initiative to find a location and lead the way, but it was a lot lighter work than a traditional conference.

    I worked on a traditional conference held last October that I spent 4 years working on. Compare that to Podcamp which we spent about 3 or 4 months working on. Comparable events, comparable size of groups attending. The difference is palpable.

    To be honest, I think this “unconference” style will become more prominent. We just need our conference spaces to catch up since most don’t yet have wifi capability for attendees, or not at reasonable rates at least.

    Cheers!
    Connie

  • Hi Connie. The wiki is a great example of how we can build something ourselves.

    It’s a great point to include the wiki, without it, I wouldn’t have been able to schedule myself last minute to speak, and people would not have known about it.

    Thanks so much again. Wifi weak or strong, it was an incredible event.

    Cheers,
    Dave

  • Hi Connie. The wiki is a great example of how we can build something ourselves.

    It’s a great point to include the wiki, without it, I wouldn’t have been able to schedule myself last minute to speak, and people would not have known about it.

    Thanks so much again. Wifi weak or strong, it was an incredible event.

    Cheers,
    Dave

  • chain

    Nice article..love the pict..

  • chain

    Nice article..love the pict..