Digital Marketing and Social Media Strategy

PodCamp Toronto thoughts.

I was fortunate enough to have Emma send me to my home town for PodCamp Toronto last weekend. The organizers held a five-star event for the cost of just turning up. Talk about getting bang for your buck, or in this case lots for your loonie.

PodCamp began Saturday morning. The first person I saw was Jay Moonah as I was leaving the Tim Hortons by Ryerson for my morning fix. He was loading up his car with coffee. Jay is always smiling and energetic, he’s also a friend. I was instantly excited from our brief chat and I picked up my step getting to the building moments later.

Once I entered I was instantly connecting with my fellow Canadian (and other) podcasting buddies, new friends I’ve made on Twitter, and old friends. It was like a reunion. I was so happy to see that even Chris Brogan made the trip from Boston. Chris is one of the founders of PodCamp.

Jay started off the day thanking the sponsors. Without sponsors these un-conferences would never happen, or would, but without the crucial free coffee and other goodies (like a building and electricity). I moved from there to Chris Brogan’s Social Media and Networking Guide session. Straight away Mitch Joel began to tap into the sessions watching the live stream from Montreal.

The other sessions I attended were:

  • Living On The Cloud – how I have (mostly) given up desktop applications – Tommy Vallier
  • Zero to Podcasting – with Mark Blevis and Bob Goyetche
  • Marketing & New Media – A Discussion moderated by Jay Moonah
  • The Mentor Lounge – Moderated by Tommy Vallier, where I sat in on 3 of the 4 panels (blogging, podcasting and social networking)
  • Campfire Discussion – informal chat about all things podcamp and social media. What’s on your mind? – with Connie Crosby and Eden Spodek
  • Twitter 101 panel – Eden Spodek, Tommy Vallier, Dave Fleet, and Connie Crosby. Moderator: Adele McAlear
  • New media. Old ethics – Keith McArthur & Mathew Ingram (who is one of our earliest fans of Two Boobs and a Baby +)
  • Capturing the Stats informal examples and HowTo info around podcasts and the statistics Vergel Evans
  • Being a Musician in the 21st Century – An open round table with Sean McGaughey, Jay Moonah, Amaya Thompson, Vergel Evans. (I had to dip out of this one early to present)
  • Social Media & Branding: a live ooVoo video panel with Mitch Joel, Mitch Canter, others TBA. Moderated by Jay Moonah.

The popularity of the Twitter 101 panel gave me the gumption to present my Promoting Your Brand on Twitter (in 140 characters or less) presentation which I introduced at PodCamp Nashville. The response was incredible, even Tod Maffin tapped into the conversation from Vancouver via the streaming video. I was thrilled to “hear” from him (his Twitter question was read out to me).

I also want to give a special shout out to Adele, Andrea & Mark, Cat & Bob, Edel, Dave, Jay, Laurent, Sylvain, Ken, Chris, Hans-Jörn, Julien, Tommy, and everyone else who I know I have forgotten (at the moment I write this post – apologies folks).

I hope to see you all again very soon or later this summer.

Thanks again everyone.

[tags]podcamp, podcamptoronto2008, podcamptoronto[/tags]


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