February 15, 2008
1 book down, 11 to go. My review of Join The Conversation.
I promised you (and myself) that I would read 12 books this year. That’s a lot for a guy like me, remember I have a one year old and a two year old at home. I also work full time at Emma, plus I do some consulting work and organize an event from time to time.
I’m proud to say that I finally finished Joseph Jaffe’s “Join the Conversation“. It’s a thought provoking peek inside the minds of new media marketing experts. Jaffe includes a great sense of humor as he explains the fundamentals of marketing your products and services to the “prosumer”. He uses incredible case studies as examples of how to engage your customers and how not to engage them. A must read for marketers.
Next stop. Avinash Kaushik’s “Web Analytics: An Hour A Day“. I’ve heard Avinash interview by Mitch Joel on Six Pixels of Separation. He is always a pleasure to listen to and I bet one of the nicest guys in the business of SEO.
[tags]Joseph Jaffe, Avinash Kaushik, Web Analytics An Hour A Day, Join The Conversation, Mitch Joel, Six Pixels of Separation[/tags]