Digital Marketing and Social Media Strategy

How to build your brand using Twitter (in 140 characters or less)

Here’s my presentation from PodCamp Nashville last Saturday. I spoke about promoting your brand on Twitter (in 140 characters or less). If you’ve been reading my blog for a while, or know me on Twitter, you know I can’t get enough of that wonderful place. Are we friends there yet?

I should note a couple of things before you watch the video. This was my first time presenting outside of my days as a student, so please don’t be too judgmental. The Wifi was weak, so the portions where I attempted to connect to the web for a live demo didn’t always work well. I knew that this might be a problem when I built the presentation, but to speak about Twitter I knew I needed to incorporate a live view of the web.

Finally, I wanted to include a Q & A session afterwards, but my time ran out. Advantage blog! Please feel free to comment with any questions you have. Enjoy the show.

[tags]Dave Delaney, branding, Twitter, Building Your Brand in 140 Characters or Less, Henry Rollins, Matthew Ebel, CC Chapman, Marketing Over Coffee, podcampnashville, twitter.com, Nothing Show, Southwest Airlines, jott, twittergram, tweetscan.com, twittervision, social networking, mircoblogging[/tags]

Dave

http://www.davemadethat.com

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  • It’s actually done really well. I like it a lot, it really sums it up! I specifically like that you set the boundaries for twitter – the unwritten twitter etiquette.

    I was trying to find the search function that you were explaining. (where you were explaining how to look for tweets that are addressed to you, but your name might have been missspelled) Couldnt find it!

    Cheers, Hans

  • It’s actually done really well. I like it a lot, it really sums it up! I specifically like that you set the boundaries for twitter – the unwritten twitter etiquette.

    I was trying to find the search function that you were explaining. (where you were explaining how to look for tweets that are addressed to you, but your name might have been missspelled) Couldnt find it!

    Cheers, Hans

  • Thanks for your comment Hans. The search function is actually not part of Twitter. It can be found here: http://tweetscan.com

    Did you find any misspellings? Any lost tweets you may have missed?

  • Thanks for your comment Hans. The search function is actually not part of Twitter. It can be found here: http://tweetscan.com

    Did you find any misspellings? Any lost tweets you may have missed?

  • Nice presentation, Dave. Could your tell us from where come the charts you showed?

  • Nice presentation, Dave. Could your tell us from where come the charts you showed?

  • For not having presented since college, I thought you did a really nice job. To recap my feedback from Twitter:

    1. Break up block of text on Huh? slide
    2. When talking about the user name, it might be helpful to mention using the same one across all social media (Twitter, Jaiku, Pownce, etc.)
    3. Instead of using graphs, see if you can find interesting pictures of “typical” Tweeters to represent your data.
    4. When talking about search, it wasn’t 100% clear that you were using secondary services, plus I don’t believe I heard anything about using a Twitter client
    5. One other thing I remembered…I’m not sure you need to have the in-between slides that list all your bullet points for any one section. You just repeat the information when you get to the individual slides and that might give you enough time at the end for q&a.

    Congrats, Dave.

  • For not having presented since college, I thought you did a really nice job. To recap my feedback from Twitter:

    1. Break up block of text on Huh? slide
    2. When talking about the user name, it might be helpful to mention using the same one across all social media (Twitter, Jaiku, Pownce, etc.)
    3. Instead of using graphs, see if you can find interesting pictures of “typical” Tweeters to represent your data.
    4. When talking about search, it wasn’t 100% clear that you were using secondary services, plus I don’t believe I heard anything about using a Twitter client
    5. One other thing I remembered…I’m not sure you need to have the in-between slides that list all your bullet points for any one section. You just repeat the information when you get to the individual slides and that might give you enough time at the end for q&a.

    Congrats, Dave.

  • Hi Martin: Thanks for your comment.
    The charts I included in the presentation were from Google Trends, Compete.com and Quantcast.com. All are great sources to track web traffic and trends.

    Cheers,
    Dave

  • Hi Martin: Thanks for your comment.
    The charts I included in the presentation were from Google Trends, Compete.com and Quantcast.com. All are great sources to track web traffic and trends.

    Cheers,
    Dave

  • Britt you rule! Thanks so much for your feedback. I really appreciate your insight. You’ve got some great and very valid points there. Cheers.

  • Britt you rule! Thanks so much for your feedback. I really appreciate your insight. You’ve got some great and very valid points there. Cheers.

  • Dave – thanks for this. I’ve been looking for ways to explain this simple (yet so, so complex) service to friends and business associates for a long time. It’s a bit like explaining TiVo: super easy to use, hard to explain.
    Your video is really helpful!
    http://twitter.com/creepysleepy loves you ;)

  • Dave – thanks for this. I’ve been looking for ways to explain this simple (yet so, so complex) service to friends and business associates for a long time. It’s a bit like explaining TiVo: super easy to use, hard to explain.
    Your video is really helpful!
    http://twitter.com/creepysleepy loves you ;)

  • Hey Dan: Thanks a million for commenting. I’m a big fan of Creepy Sleepy. In fact I need to up date my Listening section on my blog to include your show.

    I have a beginners Twitter tutorial here too if you’re interested: http://snurl.com/1ymea

    Cheers!
    Dave

  • Hey Dan: Thanks a million for commenting. I’m a big fan of Creepy Sleepy. In fact I need to up date my Listening section on my blog to include your show.

    I have a beginners Twitter tutorial here too if you’re interested: http://snurl.com/1ymea

    Cheers!
    Dave

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  • Thanks Dave! I just sent the Twitter tutorial to our staff – uber-useful!

  • Thanks Dave! I just sent the Twitter tutorial to our staff – uber-useful!

  • Shanna Zannini

    Hey Dave – great presentation. I was able to solidify some of the things I’ve learned plus was able to glean a lot of new things. I missed NewBCamp in Providence last week. I feel like I just watched what I missed there regarding Twitter. I joined Twitter beginning Jan. ’08 now have abt 180 followers. I am definitely a “newbie” in the world of new media. Thanks for shedding more light on the picture for me. :)

  • Shanna Zannini

    Hey Dave – great presentation. I was able to solidify some of the things I’ve learned plus was able to glean a lot of new things. I missed NewBCamp in Providence last week. I feel like I just watched what I missed there regarding Twitter. I joined Twitter beginning Jan. ’08 now have abt 180 followers. I am definitely a “newbie” in the world of new media. Thanks for shedding more light on the picture for me. :)

  • Thanks for your comment Dan and Shanna. Please do share it with your friends and colleagues if you find it helpful. That’s what my goal is.

    Shanna, you may consider yourself a “newbie”, but remember there’s less than 1 million Twitter users. There’s over 60 million Facebook peeps. So, consider yourself an early adopter :-)

    Cheers.
    Dave

  • Thanks for your comment Dan and Shanna. Please do share it with your friends and colleagues if you find it helpful. That’s what my goal is.

    Shanna, you may consider yourself a “newbie”, but remember there’s less than 1 million Twitter users. There’s over 60 million Facebook peeps. So, consider yourself an early adopter :-)

    Cheers.
    Dave

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  • Yea really nice presentation!

  • williyamb

    Ecommerce Web Design This was my first time presenting outside of my days as a student, so please don’t be too judgmental. The Wifi was weak, so the portions where I attempted to connect to the web for a live demo didn’t always work well.

  • williyamb

    Ecommerce Web Design This was my first time presenting outside of my days as a student, so please don’t be too judgmental. The Wifi was weak, so the portions where I attempted to connect to the web for a live demo didn’t always work well.