Digital Marketing and Social Media Strategy

Why you should love podcasting

Today’s eMarketer Daily has some great news and numbers for podcasters. On a related note, you should seriously be considering attending PodCamp Nashville this Saturday.

  • U.S. podcasting audience reached 18.5 million in 2007
  • Audience is estimated to increase by 251% in 2012
  • Approximately 65 million will tune into podcasts in 2012
  • In 2012, 25 million of the 65 million will be “active” users who tune in at least once a week
  • US spending on podcast-related advertising (including sponsorships) will rise to $435 million in 2012, up from $165 million in 2007

A number of factors are driving the growth of the podcast-user base:

  • Greater ease of consumption for podcast content
  • Growing awareness of podcasting
  • Terrestrial radio’s use and promotion of podcasting
  • Increased penetration of portable players
  • The evolution of smart phones and proliferation of affordable mobile data plans

Check out the full article and some sexy charts here. 

[tags]podcasting, emarketer, podcasting audience, podcasting statistics[/tags]


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