Digital Marketing and Social Media Strategy

Targeted web advertising that works

I’m excited to be cutting out of work a little early today for the 5pm Predators game. It’s my buddy Cliff’s first game. He’s more of a football guy, so I can safely say that I am more excited than he is. Since he doesn’t know what he’s getting himself into, I spent a few minutes over my lunch to dig up some important hockey related videos on YouTube (links below).

While watching the self-titled Best Hockey Fight Video Ever I noticed a very well targeted ad to the right of the player. The ad is for Target‘s hockey equipment, but it even directs me to the closest Target store (Franklin, TN). I love seeing this stuff when it works. Kudos YouTube.

Click to see large image

Oh, and here’s those crucial pre-hockey videos I was sending Cliff (viewer discretion is advised):

[tags]hockey, Predators, targeted advertising, Cliff Corr, Stompin Tom, Hanson Brothers, YouTube advertising, Target advertising, Target sports equipment[/tags]


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