Digital Marketing and Social Media Strategy

Does your business card suck?

I was reading Seth Godin’s tips on creating cool business cards. He’s got some great pointers which I thought I’d share:

  • Don’t print your own cards.
  • Don’t use big type for the address and contact info. The #1 way we can tell if a business card is cheesy is with a glance at the type size. Really.
  • Don’t buy those color business cards with your face on them. You’re not an ordinary real estate agent, so there’s no sense in acting like one.
  • Don’t go with metal business cards.
  • You might think it’s a great idea to do a full color card with a big (lousy) picture on it. It’s not.
  • I like rounded edges. But only if you leave plenty of margin.
  • Margins matter. Anytime your type gets anywhere near the margin, you’ve blown it.

Now here’s the incredible business card that Emma created for me. I used this at PodCasters Across Borders last year and made a lot of new friends (who knew!). I pre-arranged this with the bar where I knew we’d be meeting after the conference.

Emma Email Marketing

[tags]Seth Godin, business card design, PodCasters Across Borders, Emma Email Marketing, Dave Delaney, Two Boobs and a Baby[/tags]

 

Dave

http://www.davemadethat.com

View more posts from this author
  • Good points about business cards. However, as with all design, it’s very subjective. Years ago I remember I saw a full-color card from a professional boat captain. (Interesting that Seth Godin’s examples have to do with boats also.) This captain’s card showed him standing in front of a huge black marlin that was hanging by its tail. It was much longer than the captain. The implicit message? Hire me and catch big fish. He had broken many design rules, but the card worked.

  • Good points about business cards. However, as with all design, it’s very subjective. Years ago I remember I saw a full-color card from a professional boat captain. (Interesting that Seth Godin’s examples have to do with boats also.) This captain’s card showed him standing in front of a huge black marlin that was hanging by its tail. It was much longer than the captain. The implicit message? Hire me and catch big fish. He had broken many design rules, but the card worked.

  • Thanks for the comment Sean. That’s a really good point. Your example is a good one. I guess it is different strokes for different folks. I mean, my drink ticket business card may not have been as much fun had I presented them at a more conservative function.

    Cheers
    Dave

  • Thanks for the comment Sean. That’s a really good point. Your example is a good one. I guess it is different strokes for different folks. I mean, my drink ticket business card may not have been as much fun had I presented them at a more conservative function.

    Cheers
    Dave

  • I ordered some through Moo.com a while back and have gotten great responses from everyone I give them too. These cards are much smaller than normal business cards and immediately stand out…as long as they don’t lose them.

  • I ordered some through Moo.com a while back and have gotten great responses from everyone I give them too. These cards are much smaller than normal business cards and immediately stand out…as long as they don’t lose them.

  • Thanks for your comment Bill. Those slick Moo cards are, well, slick! I really like them. Thanks for sharing. Maybe you can drop a link here to have a look at your card.

    You could always upload a photo of your card to Flickr or even here: http://allyoucanupload.webshots.com/

    Cheeers.
    Dave

  • Thanks for your comment Bill. Those slick Moo cards are, well, slick! I really like them. Thanks for sharing. Maybe you can drop a link here to have a look at your card.

    You could always upload a photo of your card to Flickr or even here: http://allyoucanupload.webshots.com/

    Cheeers.
    Dave