Digital Marketing and Social Media Strategy

When your local movie theatre closes it’s doors.

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Every New Media geek has a soft spot for the offline world, for the traditional world. In this case, I’m not talking about human relationships, but rather bricks and mortars.

I’m a big movie lover and to me there’s nothing like the experience of a movie in a theatre (or “theater” if you must).

I love the stink of the popcorn, the squishy seating, the undivided attention to the big black screen, the dust particles which flicker around the stream of the projection light, even that annoying guy who keeps whispering to his date (ok, I don’t love him, shh!).

Over the last few years many things have contributed to the demise of local cinemas. I don’t need to list items like: home theatres, Netflix, DVDs, HD televisions (so I just did!), to help you understand why people are opting to stay home and watch a movie.

What has me really troubled is Edward Burns new film, Purple Violets. I haven’t seen this film yet, I actually know very little about it. What I do know is that it premiered “on” iTunes six days ago. I just heard about this on the NPR Technology Podcast. I’m shocked and saddened that this could very well become a trend in movie marketing.

I understand many of the reasons why Burns chose to do this. He felt that in order for an indie film to get the exposure and audience it deserves, it needs to be available to as many people as possible. This makes sense, but it still concerns me.

If more films go this route what will become of many of the smaller film festivals, or the independent movie cinemas that rely on such films? Get out there and support your local independent movie theatre – while you still can.

[tags]Edward Burns, NPR Technology, Purple Violets, Indie theatres, independent cinemas[/tags]


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