Digital Marketing and Social Media Strategy

Monetize this!

I just spent a few amazing days in Ontario (not Canada), California (they would have been more amazing in Ontario, Canada). The Podcasting New Media Expo was an incredible experience. Not to blow my own horn, but I found that I already know much of what was being taught during the presentations. The best part of the expo for me was what was happening outside of the doors of the presentation rooms, the real life relationships that were being born or strengthened. I had a blast getting to know so many new people and hooking up with friends I already have from the community.

A common theme from the presenters and on the expo floor was monetization. Everyone seemed to want to know how they could make money from their podcasts, or others wanted to tell me how I could make money from podcasting. Here’s a crazy thought: I don’t. In fact, I plan to remove the Google Adwords from my podcast blog this week. I’ve done some thinking about this and discussed it with Heather. We both agree that it’s the right thing to do.

Our podcast is Two Boobs and a Baby + (2BB). It’s a candid comedy podcast about parenting. Each episode we discuss recent stories about our children and our lives. When we started the podcast the plan was to create an audio baby book, so that Ella and Sam (and future generations) could listen to how clueless their parents are/were. We made it a podcast so that we could share it with our friends and family around the world. Heather and I met in Ireland backpacking back in 1998. We have lived and traveled much of Europe, so we have friends all over the place. Then we decided that it would be fun to share our stories with the world, so we popped the show on iTunes. The rest is history.

Now a days everybody seems to want to capitalize on podcasting. I have to admit that we got excited when we heard about MommyCast‘s sweet deal with Dixie, not to mention that we were included in the article in USA Today about parents who podcast. That’s when we added the Google Adwords to the site too. The idea was to generate enough cash to put back into the show. We’ve just made $100.00, so now we have enough to purchase a (better) mic, or possibly a better recorder than our T-30 iRiver. But now I’m not so sure about monetization, in fact, just typing the word makes me cringe.

Here’s what we’ve decided. Since our show is all about our kids and parenting, we may accept an offer that would be substantial enough to have us podcast full time, so we could actually work from home and spend more time with our children. Yes, that is monetizing the podcast, but that would mean we could spend more time with our kids which is invaluable. We’re not holding our breath on that idea, but anything is possible. Any sort of sponsorship less than that would simply be us selling our stories of our children growing up and that doesn’t sit right with us. Like I said, if it is enough cash for us to afford to work from home that would be worth it, because it would mean more time with our kids. I don’t think this is hypocritical.

I don’t have any ill thoughts about podcasters who are trying to make money, or for those of you who already have. It’s fantastic to see successful podcasters it helps legitimize the media, it’s just that our stories are about our family and it feels weird if it’s presented by Acme Inc. (no offensive Wile E. Coyote).

What are your thoughts about monetization?

Dave

http://www.davemadethat.com

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  • Hey Dave
    I actually had the same thoughts as you at the expo. My one question was-with the market already being saturated, how many will actually be able to podcast as a living-not many right now…
    I create my podcast to add value and I’m not looking to make money off of it, I have consulting services and to add a charge to the podcast too me seems selfish. Just my thoughts

  • Hey Dave
    I actually had the same thoughts as you at the expo. My one question was-with the market already being saturated, how many will actually be able to podcast as a living-not many right now…
    I create my podcast to add value and I’m not looking to make money off of it, I have consulting services and to add a charge to the podcast too me seems selfish. Just my thoughts

  • Thanks Lorri. I doubt many can do it for a living. I think those that have been in the game for a substantial amount of time are a better investment. Plus, it depends on that specific niche too.

    Anyone who gets into podcasting for money only is probably podcasting for the wrong reasons. However, I still believe more companies could produce decent shows, such as record labels who could feature new artists. I’m surprised this doesn’t exist more.

    I kind of rambled again…. :-) Cheers.

  • Thanks Lorri. I doubt many can do it for a living. I think those that have been in the game for a substantial amount of time are a better investment. Plus, it depends on that specific niche too.

    Anyone who gets into podcasting for money only is probably podcasting for the wrong reasons. However, I still believe more companies could produce decent shows, such as record labels who could feature new artists. I’m surprised this doesn’t exist more.

    I kind of rambled again…. :-) Cheers.

  • Dave,

    Interesting post. My wife and I are still building our site, and our AdSense funds aren’t at your level yet, but we’ve had the same conversations. And while we’re not ready to remove advertising from the site yet, but we do try to keep an eye on the dynamic ads to make sure they match our goals for the site.

    We created the site to explore area resources and provide a way to share what we learn. We’re still working on it, but our family comes first. Fortunately, since our time is free (as in money, not quantity), all we need to do is cover our hosting to break even.

    Of course, I wouldn’t complain if this could support one or both of us working from home.

    And thanks for being the podcast that introduced us to the “poonami.”

  • Dave,

    Interesting post. My wife and I are still building our site, and our AdSense funds aren’t at your level yet, but we’ve had the same conversations. And while we’re not ready to remove advertising from the site yet, but we do try to keep an eye on the dynamic ads to make sure they match our goals for the site.

    We created the site to explore area resources and provide a way to share what we learn. We’re still working on it, but our family comes first. Fortunately, since our time is free (as in money, not quantity), all we need to do is cover our hosting to break even.

    Of course, I wouldn’t complain if this could support one or both of us working from home.

    And thanks for being the podcast that introduced us to the “poonami.”

  • Hi Jeremy:
    Thanks for your comment man. If we do get the point where the show starts to cost us money, we may have to turn to a way we can cover the costs, but we’ll pass that bridge as we get to it.

    We’re thrilled you dig poonami, the word, not the actual act. Nobody likes changing a poonami! :-)

    Cheers.
    Dave

  • Hi Jeremy:
    Thanks for your comment man. If we do get the point where the show starts to cost us money, we may have to turn to a way we can cover the costs, but we’ll pass that bridge as we get to it.

    We’re thrilled you dig poonami, the word, not the actual act. Nobody likes changing a poonami! :-)

    Cheers.
    Dave

  • I think my thoughts on monetization are well known :)

    I enjoy the audio you guys put out as-is, and like many of the shows I enjoy, paid product placement, no matter what the form, would taint the experience. I don’t want to sound elitist, but when it comes down to it, if $100 buys someone’s opinion,whats it really worth?

    I give points to the “for Profit” crowd for trying, then take them all away for not getting this space in the first place.

  • I think my thoughts on monetization are well known :)

    I enjoy the audio you guys put out as-is, and like many of the shows I enjoy, paid product placement, no matter what the form, would taint the experience. I don’t want to sound elitist, but when it comes down to it, if $100 buys someone’s opinion,whats it really worth?

    I give points to the “for Profit” crowd for trying, then take them all away for not getting this space in the first place.

  • Thanks for your two cents Bob (sorry, couldn’t resist). It’s a good point about the value of someone’s opinion.

    Cheers,
    Dave

  • Thanks for your two cents Bob (sorry, couldn’t resist). It’s a good point about the value of someone’s opinion.

    Cheers,
    Dave

  • We had some of these thoughts during Podcamp Ireland and the conversation was made more interesting since one of the podcasters was the first Brit to sign and then the first to leave Podshow. Those who podcast during the work day in Ireland often write it off as part of a marketing expense but they have the numbers to show the podcast generates leads and closes deals.

  • We had some of these thoughts during Podcamp Ireland and the conversation was made more interesting since one of the podcasters was the first Brit to sign and then the first to leave Podshow. Those who podcast during the work day in Ireland often write it off as part of a marketing expense but they have the numbers to show the podcast generates leads and closes deals.

  • Thanks for your comment Bernie. It’s great to see podcasting catching on in Eire. I wish I could have been there. I miss it helps. Plus the Guinness here is shite :-)

    Cheers,
    Dave

  • Thanks for your comment Bernie. It’s great to see podcasting catching on in Eire. I wish I could have been there. I miss it helps. Plus the Guinness here is shite :-)

    Cheers,
    Dave

  • Interesting discussion – it turns out I’m putting Adsense on my site today!, (who knows how much income, if any, it’ll generate :)

    I think in the longer term I’d rather have sponsors for my podcast, (ones that I believed in: “Hi I’m Jett Loe and I heartily endorse this product and or service), than ads on site – but I kinda like the old fashioned 1940’s/1950’s model/style of sponsored radio programming.

    + Hi Bernie Goldbach! nice to see ya here…a voice from the old country… :)

  • Interesting discussion – it turns out I’m putting Adsense on my site today!, (who knows how much income, if any, it’ll generate :)

    I think in the longer term I’d rather have sponsors for my podcast, (ones that I believed in: “Hi I’m Jett Loe and I heartily endorse this product and or service), than ads on site – but I kinda like the old fashioned 1940’s/1950’s model/style of sponsored radio programming.

    + Hi Bernie Goldbach! nice to see ya here…a voice from the old country… :)

  • I hear ya there Jett. I understand why many people use AdSense. It’s not a bad little deal, although you need to earn $100 before they give you a penny.

    Nice to see you dropped by. I hope to meet you in Nashvegas.

    Cheers
    Dave

  • I hear ya there Jett. I understand why many people use AdSense. It’s not a bad little deal, although you need to earn $100 before they give you a penny.

    Nice to see you dropped by. I hope to meet you in Nashvegas.

    Cheers
    Dave