Digital Marketing and Social Media Strategy

Tennessee gets tough on trash.

Ok, so the phrase, Give a Hoot Don’t Pollute is a little dated now. I don’t even know if the campaign with the anti-polluting owl ever aired in Tennessee way back when. The trouble will polluters is that they never go away, so it’s up to us to gently remind them to cut it out.

This is why it’s great to see Tennessee getting tough on trash with a great web site and PSAs. They’ve started a full campaign using TV, Radio, Print, and online for www.stoplitter.org. Of course, by using the web site, they are able to interact with the public. Visitors can share stories and photos, and even rat out litter bugs.

Here’s one of the spots. You can see/hear the other ones here.
Apparently this is working…I just added one of their buttons to this blog.

D

Dave

http://www.davemadethat.com

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