Digital Marketing and Social Media Strategy

Tim Hortons – something’s fishy about this coffee

Being a Canadian in a Southern US State, this story really jumped out of the news to me. First off, I need to explain that Tim Hortons is a Canadian coffee institution. There are the Starbucks crowd and the Tim Horton’s crowd, they both consider their favorite coffee chains sacred places.

It turns out that in Alabama, there is a Tim Horton professional Bassmaster Angler. He’s a veteran of the Bassmaster Elite Series, so he’s the cream of the crop (not coffee) when it comes to fishing.

Mr. Horton wants to boost his brand awareness by meeting with sponsors to sell their products with his name on it. Only problem is Tim Horton’s in Canada have an issue.

Either way, I miss Tim’s up north…I would kill for coffee from there today (and tomorrow).



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